How to get playlisted: A guide for independent artists ready to be heard
For every independent artist hustling to get their music out, landing on a major playlist, whether on Spotify, Apple Music, or even radio, can be a career-changing moment. But how do you actually get there?
This guide breaks down the playlisting process across digital and radio platforms, offering clear steps to increase your chances of being discovered, streamed, and celebrated.
Spotify: Pitch like a pro
Spotify for Artists is your direct link to editorial playlists. You can only pitch unreleased tracks, and you must do it at least 7 days before the release date.
Steps to pitch on Spotify:
- Complete all fields: genre, mood, instruments, and the track’s backstory.
- Verify your profile and update your bio, photos, and links.
- Encourage pre-saves and engagement ahead of release.
More info: Spotify Submission Guide
Apple Music: Play the long game
Unlike Spotify, Apple Music doesn’t allow direct pitching to editors. Instead, they rely on discovery through buzz and data.
Steps to get noticed on Apple Music:
- Claim your profile at Apple Music for Artists.
- Use trusted distributors like DistroKid or TuneCore.
- Promote on socials and generate anticipation before the release date.
Radio: Still a powerful discovery tool
Radio remains a strong way to gain exposure, especially in South Africa. Community and campus stations are more open to supporting emerging talent.
Radio pitch checklist:
- Create a professional EPK (Electronic Press Kit) including a bio, high-quality photos, streaming links, and MP3/WAV files.
- Research relevant stations and send tailored emails to DJs or music compilers.
- Platforms like Groover and SubmitHub are helpful for international radio or blog placements, but not for local South African stations.
South African radio strategy
To get airplay in South Africa, submit directly to stations and build personal relationships.
Recommended campus and community stations:
- VOW FM (Wits University)
- UJFM (University of Johannesburg)
- TUKS FM (University of Pretoria)
- Alex FM, Bush Radio, Jozi FM, Rhodes Music Radio
Additional tips:
- Connect with music compilers and station managers via email or social media.
- Look into local plugging services like Plug Media SA or the #MusicExchange initiative.
- Register your song with SAMRO and Capasso to ensure you earn airplay royalties.
Quick Reference Table
| Platform | Key Action | Best Time to Submit |
| Spotify | Submit via Spotify for Artists | 7+ days before release |
| Apple Music | Build organic buzz and use proper distribution | Ongoing |
| Radio (International) | Use Groover or SubmitHub for online radio & blogs | 2 weeks before release |
| Radio (South Africa) | Submit EPK directly to campus/community stations | 2 weeks before release |
Playlisting isn’t just luck, it’s a game of strategy, consistency, and professionalism. The more effort you put into pitching, networking, and preparing, the better your chances of breaking through.
Bars n’ Rhymes Magazine will continue bringing you industry insights and tools to grow. Share this article with an artist who needs the plug!
